From day one of its launch, adidas UltraBoost had a hit shoe on its hands that is credited with igniting the athleisure wear trend. But it was the Triple White colorway, created by Dirk Schönberger and James Carnes, that would send sneakerheads into a frenzy when a certain music star married to one of reality TV’s biggest names wore the shoes live during a 2015 music awards performance.
The UltraBoost isn’t just an athletic wear upstart, it’s a technological prodigy. With a Boost sole comprising thousands of small energy capsules, elite athletes who laud it and an adidas Primeknit upper, the shoe is a performance powerhouse. While tonal white remains most iconic, the UltraBoost’s squeaky clean silhouette allows its collaborations and colorways to shine — whether lapping the competition or taking it to the street.
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